PRODUCTS WE'VE BUILT
Productn is a team of experienced and proven product managers, designers and strategists, we have big projects in diverse verticals under our collective belts. With an understanding of the pressures and constraints of operating in-house at start-ups, we know how to get things done with limited time, resources and budgets.
PRODUCTS BUILT BY
TEAM MEMBERS
The Mighty
Crowd-sourced health content website
As Head of Product at The Mighty, Audra's small product and dev team helped this seed stage company grow a registered user base to over 1 MM users, collect over 1 MM email subscribers and launch publishing platform features that enabled 1000's of contributors to submit stories for publishing. With these growth numbers, the company was able to raise over $8 MM in Series A.
Fourth Wall Studios
Rides.tv and digital video production
As Head of Product at Fourthwall Studios, Audra worked with a small team of senior developer and designers to concept and launch a ground-breaking interactive video platform. Rides.tv was a browser based digital video experience that "broke the fourth wall" by delivering parts of the story as text messages and phone calls, as video on users phone and thorough phone camera view using augmented reality. The showcase content produced in house, Dirty Work, was awarded a Primetime Emmy in 2012. Company acquired shortly thereafter by Nantworks, LLC
J2 Global
Digital Media and Cloud Services
As Sr. Product Manager at J2 Global (JCOM), Audra oversaw the efax.com services. During her time there, she saw the free service grow to over 11 MM users worldwide, 1.5 MM of which were paid. She also launched several desktop app builds that complemented the unified messaging services. eFax has since grown to be a major digital media asset holder and cloud services provider.
Marketshare Partners
Media Mix Measurement
As a product consultant, Audra took a complex media mix allocation algorithm from spreadsheet format to an automated interactive platform. The tool is targeted primarily to CMO's looking to allocate media spend across all media types at a macro level, then justify the spend with sales lift validation data. Working with a small team of engineers she worked with the team to take a multiple-spreadsheet process to a simple interactive process online.
Pluto TV
Free digital tv on every platform
As Head of Product at Pluto TV and just 1 MM in funding, Audra's small product and design team launched pluto.tv on web, desktop app, mobile, CTV/OTT. After acquiring millions of users, the company was able to raise 10 MM in Series A funding. Pluto sold to Viacom in 2019 for $340 MM
As Head of Product at Break Media, Audra worked with several development teams and managed a product team overseeing several web and mobile media properties, CTV/OTT apps, ad technology and a rich portfolio of original and branded content offerings. During her time there she helped launched award winning interactive ad programs and saw the company grow 300% during her 4 years there. The company later merged with Alloy Media to form Defy Media.
Vivendi Universal Net USA
Online gaming web properties
As Sr. Product Manager at Vivendi Universal, Audra oversaw premium game services. Here she conceived and launched paid game entry subscription programs and downloadable games, as well as worked with the team that launched a competition gaming platform. The online games divisions were later sold to direct marketing company.